Blue Ocean Strategy Paves the Way for Greater Profits.

I’ll write more on this later, and W. Chan Kim and Renee Mauborgne’s book about creating new markets, rather than fighting the competition, is a thought provoking look at strategic business management.

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2 responses to “Blue Ocean Strategy Paves the Way for Greater Profits.

  1. I agree that it is better to create new market space or a blue ocean rather than competing in the existing market. Blue ocean strategy consultant can be very helpful in this regard

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