Richard Florida tells us to heed the importance of place.

Richard Florida talks about the importance of place in this entertaining book.

Richard Florida talks about the importance of place in this entertaining book.

Location, location, location.

This oft-invoked phrase is not just for real estate, according to Richard Florida.

Rather where you live is nearly as, if not more, important than what you do, and contributes significantly to your options and happiness.

Florida  fleshes out and develops this idea in his new book, Who’s Your City?

It’s a lively, worthwhile and provocative read.  Florida starts by talking about going on the Colbert Report and trying to parry host Stephen Colbert’s verbal thrusts about his previous book, The Rise of the Creative Class, before settling into his argument.

It’s an intriguing one.  Florida looks at cities and regions in the U.S. and the world as a way to illustrate their importance and growing reach before making the point that one should think about where one plans to work at least as hard as what you do.

The reasons behind where one wants to stay may vary as one passes through different stages of life, and Florida includes a discussion and ratings of cities’ appeal during the years after graduating from college through to retirement.

He ends the book with a step-by-step discussion of the elements to consider when choosing a place to live.

Full of charts and accessibly written, this book is a keeper.  I have not yet read his earlier work, which featured his finding that areas where gay folks and artists tend to live are the ones that tend to increase dramatically in value, but plan to do so soon.


2 responses to “Richard Florida tells us to heed the importance of place.

  1. RE The Rise of the Creative Class:
    When I first moved to Boston in the late 1960s, I rented a room in a brownstone that had once been elegant, was still substantially solid, but was located on Tremont Street in the South End, then a quite dreary and neglected neighborhood. The owner, not much older than I, had purchased two brownstones for $15,000 apiece. He told me that some day the whole neighborhood would be revitalized and the property worth a small fortune.
    In the 1970s, the South End became home for a sizable gay population, restaurants followed as did an entire art community. Real estate in the entire neighborhood is now quite costly but for about twenty years, it was affordable and a beehive of gay and straight social activity. Seems to bear out Florida’s point that you noted.

  2. jeffkellylowenstein3

    Thanks, PT, for the comment. I hear you about the South End’s rise, and it’s always fun to read about folks who got the real estate market right.

    I look forward to catching up with you soon and hope that your summer is going well.



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