Location, location, location.
This oft-invoked phrase is not just for real estate, according to Richard Florida.
Rather where you live is nearly as, if not more, important than what you do, and contributes significantly to your options and happiness.
Florida fleshes out and develops this idea in his new book, Who’s Your City?
It’s a lively, worthwhile and provocative read. Florida starts by talking about going on the Colbert Report and trying to parry host Stephen Colbert’s verbal thrusts about his previous book, The Rise of the Creative Class, before settling into his argument.
It’s an intriguing one. Florida looks at cities and regions in the U.S. and the world as a way to illustrate their importance and growing reach before making the point that one should think about where one plans to work at least as hard as what you do.
The reasons behind where one wants to stay may vary as one passes through different stages of life, and Florida includes a discussion and ratings of cities’ appeal during the years after graduating from college through to retirement.
He ends the book with a step-by-step discussion of the elements to consider when choosing a place to live.
Full of charts and accessibly written, this book is a keeper. I have not yet read his earlier work, which featured his finding that areas where gay folks and artists tend to live are the ones that tend to increase dramatically in value, but plan to do so soon.